Why Us
A consumer can understand the consumers’ pain points best!! Silakaari is a classic case of a consumer turning entrepreneur to address the consumer pain points that have been long ignored by online sellers.
Being a prolific online buyer herself, the promoter of Silakaari found the following realities of online sales quite disconcerting:
1. Problem:
Many a times in online purchases, the delivered dress/clothing does not match the photograph shown on display especially in colour, due to photography error or overzealous enhancement of the photographs. This is a horrible experience for the buyer who enthusiastically ordered a particular coloured dress and eagerly waited in anticipation for it to be delivered, only to find out that the actual colour is quite different. This spoils all the planning and leaves behind a painful feeling of betrayal. Silakaari solution
2. Problem:
Sometimes the delivered dress/clothing is of a different size than what was ordered. Here again the situation becomes similar to that in the previous point. Silakaari solution
3. Problem:
When ecommerce and online market places burst onto the scene, it was expected that since the online sales will eliminate/ reduce many intermediaries and consequently their margins; the landing cost to the consumer for the same quality item would reduce significantly. However, the reality does not reflect this. The cost impact to the consumer has not changed significantly but the margins of the manufacturers, sellers and enablers seem to have expanded. The unimaginable marketing expenditure is one of the evidence of this. Silakaari solution
4. Problem:
Readymade clothing by their very nature, come in limited size combinations. They may not readily wearable for everybody without alteration. Silakaari solution